Paramount Global took over the Hollywood Athletic Club in May to launch its first ever cross-platform “Paramount Showcase” Emmy FYC activation. The event touted projects from the company’s Paramount+, Showtime, MTV, Comedy Central and Paramount Network outlets, with shows including “Yellowstone,” “RuPaul’s Drag Race,” “Star Trek: Picard,” “The Daily Show” and “Yellowjackets.” Studio Technical Services provided event Wi-Fi, Internet, and IT services for the activation.